For Immediate Release
August 10, 2009
Contact: Brandon Hatler --
Sunshine, Sachs & Associates-- (201) 638-5263
GEICO Car Insurance
to Pull Advertisements Away from Glenn Beck Program
Company Joins Lawyers.com, Procter & Gamble, Progressive Insurance
and SC Johnson in Distancing Themselves from FNC Anchor
OAKLAND, Calif.--Adding to
a growing list of advertisers distancing themselves from controversial
Fox News personality Glenn Beck, GEICO has pledged to re-direct their
advertisements away from Beck's program on the Fox News Channel. The
decision by GEICO comes on the heels of announcements made last week
that LexisNexis-owned Lawyers.com, Procter & Gamble, Progressive
Insurance and SC Johnson were distancing themselves from Beck after
the news host called President Obama a "racist" who "has a deep-seated
hatred for white people."
"On Tuesday, August 4, GEICO
instructed its ad buying service to redistribute its inventory of rotational
spots on FOX-TV to their other network programs, exclusive of the Glenn
Beck program," said a spokesperson for GEICO Corporate Communications
in an email to ColorOfChange.org. "As of August 4, GEICO no
longer runs any paid advertising spots during Mr. Beck's program."
"We applaud GEICO and all
of the other companies who have stepped forward to pull their ads from
Glenn Beck," said James Rucker, executive director of ColorOfChange.org.
"Beck's rhetoric is dangerous to the fabric of our democracy, and
we are heartened that so many big companies feel the same way. We won't
stop here -- we're going to continue our fight to see that as many
of Beck's advertisers pull their support as possible."
Two weeks ago, ColorOfChange.org
called on its 600,000-plus members to sign a petition urging companies
who advertise on Glenn Beck to cut off their advertising support of
his work. More than 75,000 members responded to the call by signing
a petition directed at advertisers.
Last week, ColorOfChange.org
received confirmation from LexisNexis that they pulled their ads from
Beck and have no plans to advertise on the program in the future. Procter
& Gamble, Progressive Insurance and SC Johnson called the Beck advertising
placements an error that they would correct.
The ColorOfChange.org email
urged members to go visit http://www.colorofchange.org/beck/, where
they could send letters to executives of target companies. With more
than 600,000 members, ColorOfChange.org is the largest African-American
online political organization in the country.